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This web page states the following, "When was the last time you looked away from a flashing light? People are wired to notice things that are different and stand out." We saw that the web page stated " Bright lights, colorful graphics, motion, these are some of the tools that help to attract attention." It also said " And with the help of our in-house design team, we can work with you to create an eye-catching display that is sure to attract the extra attention you have always been looking for. At Lumen Signs, our knowledge and experience allows u." The header had Lumen Signs as the highest ranking optimized keyword. It is followed by MN sign sales, sign installer MN, and LED signs which isn't as ranked as highly as Lumen Signs. The next words lumensigns.com uses is digital displays. DMC was included and will not be understood by search parsers.